Armani

His career seems to be phenomenal.
Giorgio Armani became famous only when he was 40 years old. His way to the wold of fashion was not short and easy, but with the help of industriousness and purposefullness he’ve got his way and became famous and rich king of fashion.

Armani was born in 1934 in Italy. He desided to become a doctor, but soon he understood that medicine is not his destination. He left the university and after army he’ve a job in La Rinascentre store. He designed shop-windows, bought clothes, worked as photographer-assistant.in 1964 Armani met Nino Cerutty , who invited him to work as his assistant. After 10 years Giorgio Armani desided to start his own business. In 1974 Armani showed his first collection to the world. Next day he got up famous.

His sexy and comfortable jackets, which looked like men’s, became the hit of the season. A lot of scepticists thought that Armani is one from “one-day” designers, but time passede and Armani became more and more popular.

Giorgio proclaimed that then main principle of the creation is an absolute minimalism. And today style «from Armani» is determined by three “gold rules”: nothing superfluous , comfort and elegance.

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Gucci

«I do not wear light-coloured clothes. If it depended on me, the whole world would be dressed in black»- says the present leader of House of GUCCI Tom Ford.

There is no other such case in history of fashion, when ordinary person became the founder of world House of fashion. It was succeeded only by Gucci. In 1923, working as door-keeper in the best hotels of Florence, he decided to make a few luxurious objects out of skin for “gold young people”. As the real master of Dark ages, Gucci invented firm brand - a monogram from two interlaced letters «G». Success was so stunning, that soon former door-keeper was able to open his own shop of accessories from a skin.

After death the founder of firm in 1953, his sons decided not to limit themselves by Italy and to conquer the world. The design of wares was considerably changed, they began to sew clothes and to make a shoe. Thankful public at once responded to the innovations, the circle of adherents of Gucci broadened. Now it includes not only playboys, but Hollywood and pop-stars.

In 1994 Tom Ford, former model and actor, became the leader of House of Gucci. He was responsible about all new lines of clothes, perfume, watches, jewellery, silk scarves and about promotion of new collections and the design of stores. Hollywood stars were impressed by the experiments of Tom Ford. As a result in 1996 designer was awarded with the title of the best designer of the year , the best men and women clothes designer and a lot of other awardes.

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Christian Dior

The name of Chistian Dior has become the synonim of fashion during the twelvth century.

Chistian Dior, second child from five children,was born in 1905 in Granville. His father was trading with chemical fertilizers, and a mother converted a money into pleasures. Future designer was fond of drawing and dreamed to become a great artist, but parents desired their son was a diplomat.

After the insistent mother’s requests, Chistian entered Free school of political sciences. But instead of international law and geography, future designer spent time in museums, studied musical composition and painting.

The first fashion demonstration was in a mansion on the avenue of Monten’and it was the opening of the house of fashion of Dior. Tightened waists, highly heaved up magnificent bust, little round shoulders, skirts to the ankle, either lines or enough wide - here basic lines of his first collection, which boldly tears with the legacy of pre-war high fashion, developing aside simplified and functionality. Seemed, a new silhouette, adopted new look, would scare a buyer, accustomed for years Second world to the short skirts and square coats, but tired from limitations and poverty of parisian with a delight accepted collection.

Before the death, concerned about the future of High Fashion which seemed to Chistian Dioru above all things by the laboratory of ideas, he wrote: «The origin of High Fashion can be justified for two reasons. Foremost, it is treasure of conscientious artisans. It passes ahead the time, it is quite new, exactly it will determine the fashion of Paris, world fashion tomorrow. From designers it will pass to the boutiques, then will attain the producers of store clothes, and from there will take windows and streets. Press, radio, cinema will help the fashion to become incredibly popular. Over great migration of fashion will be done the months. And then everybody depending on the facilities will «adapt» or, if want, will become fashionable».

As glorious names of the High fashion synonyms of style, Dior is expression all of magic of fashion and its capacity for a revival. Surprisingly, but, being most luxurious from all of Houses of fashion, «Dior» became popular with millions of women.

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Devil wears Prada movie

«I felt, as it determines a size my bum, while I went to the table, and on an instant wanted to turn and abandon an office a person to it, as religious jewries do, when leave from Wall Crying. Instead I endeavoured to slip back, in safety of secretarial. At the same time I presented thousands of khasids, all in black from Prada, surrounding Miranda Pristli»-

when Loren Vaysberger in 2003 published the debut novel «Devil wears Prada», critics almost at once were concentrated on the analysis of relations between the main heroine of novel Andrea Saxon and her chief — editor-in-chief of magazine «Podium» Miranda Pristli.

The best-seller of mrs. Vaysberger “Devil wears Prada”, oriented to the house-owners, and also invisible heroes who felt deeply on the hide, what is it – to be the personal assistant, filmed with a comic scope.

On the money role of editor-bitch cut out time Strip (to entrance an actress- watch her other films). The most critical moments of Devil wears Prada movie wired for a sound the fresh hits of U2 and Madonna, and David Frankel’ famous of the fact he put a few series of Sex and city before.

As a result, the name of Devil wears Prada movie is almost a lie. There is no devil, not enough Prada and all the film looks like the misunderstanding, and that is too far from Prada style.

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Prada handbags

Every lady needs unique handbag to underline her style, her personality and her ambitions.
Women’s handbags is the field of fashion, which includes ordinary bags and designer handbags. In spite of the view, that the most important features of bag should be conveniency and capacity, fashion handbags occupy more important place in bag industry.

The leading place in bag fashion industry is occupied by Prada handbags.
Prada handbags are not just bags to carry ladies trash. Without exaggeration these handbags are the works of art.

The Prada trademark was created in 1913 in Italy, when Mario Prada organized manufacturing of leather bags. Prada company primordially was the family business and it was called Fratelli Prada. Soon company desided create production design themselves and started the manufacturing of their famous prada handbags, bags and purses.

In course of time prada handbags became the symbol of unostansible luxury, style and elegancy. It has become the standard of quality in fashion industry. All fasion critics mentioned the sophisticated firm style and prada handbags became popular all over the world and every handbag designed by Prada became the subject of ladies dreams. In spite of the growth of popularity Prada production haven’t lost the primary quality and the combination of the refinement, simplicity and functionality.

Prada handbags saved loyalty of traditions and at the same time they are created according to fashion. Even now prada designers are in search of new solutions and hi-tech materials, which can improve the quality of handbags.

But the enormous success in fashion industry is darkened by the replica hanbags. Now Prada fake handbags can be bought in the streets of every city. It is because of wish to get high status for low price. Situation is also clouded because only real fashion judge can distinguish real Prada from replica hanbags.

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